02 / Story
A bakery in
print and pastry.
SEMLA is expressed through Scandinavian bakery forms, a cream-and-burgundy print language and the Signature Semla at its centre.
Tradition / Quality / Good food
A Scandinavian bakery perspective.
The menu begins with the cardamom bun and moves through almond, cream, fruit, chocolate and the wider bakery counter. The visual identity keeps the restraint of a printed page while product and material carry the story.
Made for slower hours.
SEMLA is communicated through its products, its Scandinavian bakery perspective and the slower-hours campaign language.
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