01 / Opening note
Scandinavian bakery
For the
slower hours.
A Scandinavian bakery for cardamom buns, cream-filled Semla and a little more time at the table.
A new kind of bakery ritual.
03 / Signature collection
Find your favourite
Seven ways
to Semla.
A collection built around cardamom bun, filling and cream. Select a piece to change the campaign stage.
Concept image01 / 07Classic Swedish Semla
A signature from the SEMLA collection.
£4.50
02 / From the bakery
The bakery
ritual.
Swedish buns, pastries and sourdough set the rhythm before the Signature Semla collection.
04 / Beyond the signature
Bakery
selection.
Signature Semla leads the collection; the wider menu moves through bread, pastry, brunch and the cafe.
06 / Story & craft
Tradition.
Quality.
Good food.
SEMLA brings a Scandinavian bakery perspective to buns, pastry, cream and the quiet ritual of sitting down.
Read the story